Would you love to write a non-fiction book or a business book to show off your hard-earned expertise?
But you’re struggling for time and ideas?
Well, let me explain how you can save oodles of time and head-scratching by turning your 20 best-read blogs into a successful book. Here’s why it’s such a quick and easy solution for business owners who aspire to be authors but don’t know where or how to start.
1. Recycling your blog content is a fabulous time-saver
All those inspirational articles you’ve written over the years are likely to be sitting in a dusty old archive folder on your website. And that’s such a shame! So breathe new life into your best-read blogs by transforming them into a fabby book your ideal clients won’t be able to resist buying.
2. Repurposing your blogs into a book helps you get Author Status quickly and easily
Once you have that Author tag attached to the rest of your bow strings, all kinds of opportunities will present themselves. Your reputation and business will grow, you’ll be seen as the ‘go-to’ go-getter in your industry. And you’ll potentially earn a nice passive income – who doesn’t want to make money while they sleep?
You ready to turn your blogs into books?
Let’s set up your framework and get started.
The main content of your book is going to be your blogs and they’re going to be around 20,000 words in total (whether that’s broken down into 10, 20, 30 or 40 different blogs/articles is up to you). Base your target around the 30,000 word mark (which is perfectly acceptable for a non-fiction book).
Let’s break the remaining 10,000 words into these additional four sections and hey presto, you’ll be well on your way to creating a tribe-building, trailblazing book that will get you noticed.
An Introduction – a brief overview of what the book is about, an introduction to yourself and your business, and an insight into what spurred you into writing your book and sharing your message. Explain the structure of the book (if you have one) although your blogs can literally just be added to the book in no particular order (if there isn’t a natural order for them). Just explain to your readers that ‘The book is structured in such a way that you can dip in and out and read the content which most reflects your current position / interests you the most at a particular point in time’. Or something similar, of course.
A Conclusion – a brief precis/consolidation of the journey you’ve taken your reader on to reinforce your points is sufficient for a conclusion. If you want to add more, talk about the general transformation you’ve shared with your reader or if you’ve taught them how to go from zero to hero in 10 steps (or 10 blogs), briefly touch on each step and talk about the effects they might have had during the process.
About the Author – everyone needs an About the Author page because you need to encourage a connection with your readers. Pop in a little bit of information about you, where you live, for example, how you started in your chosen field, why you’re so passionate about what you do etc and you’ll be much more memorable to your readers.
Connect with Me – adding a Connect with Me page which has links to your website, your free e-book, your ‘hire me’ page and your social media links is a great way to ensure your readers don’t lose touch with you once they’ve read your book. It means you can add them to your subscriber list and they’ll be first in the queue for the launch of your sequel!
Add a Foreword – if you know an influencer in your industry or you have a mentor, then ask them about writing you a foreword. It’s a great way to add substance to your book, it’ll make sure your readers know how talented you are (particularly if you’re the modest type and you don’t like to peacock). It’s also great PR for the person writing your foreword too.
Add Case Studies / Testimonials – share your success stories, flaunt your happy clients and at the same time, pad out your blog collection into a high-quality, saleable book.
Doesn’t it seem so much easier to write your first non-fiction / business book now?
Remember, it’s only as complicated as you want to make it.
To boost your chances of writing your book even further, you can purchase my How to Write a Brilliant Business Book or you can join my 30 Days to Write Your Biz Book programme.
Perfect for those who need a little extra help to get off the starting blocks. 😉
Find out more about the programme here
And/or purchase my book here:
Get ready to turn your business blogs into books today!
Happy book creating!
Michelle
Self-publishing Services for UK Independent Authors
