planning-your-blog-content


Want to create your blogs the EASY way?

And make sure you share them with your followers on every platform, and maximise their reach?

Here you are then, here’s a very simple spreadsheet idea to help you create, plan and rotate a whole year’s worth of blogs without the fuss, pain and grumbling.

 

Step 1: Brainstorm

Grab a piece of paper and a pen and write down 12 things you could talk about to your crowd. Think about the products and services you offer, the problems you solve and anything that demonstrates your expertise. These are going to be your monthly topics.

Step 2: Open a new Excel Spreadsheet

Create a worksheet that looks something like this, and transfer your 12 blog topics/themes to column 2:

Month Topics/Theme for the Month Blog Titles
January Productivity
February Technology
March Procrastination
April Tasks to outsource
May Organisation
June Working with a VA


Step 3: Second Brainstorm

Use these prompts to help you brainstorm some blog titles:

  • How to ….
  • 10 ways to …
  • Why you need to … for your business/life/future
  • Stop doing this and do this instead if you want to grow your biz
  • The easy way to ……
  • Insider tips to help you ….

As well as brainstorming these prompts, try and

  • research quotes that you can transform into your own branded memes
  • ask questions and answer them
  • write ‘A day in the life of’
  • create a blog using a case study and/or testimonial

Step 4: Almost there…

  • Add your blog titles to the spreadsheet
Month Topics/Theme for the Month Blog Titles
January Productivity 10 ways to be more productive
February Technology Why I prefer this planning tool software over everything else
March Procrastination Debunking the Procrastination Myth
April Tasks to outsource 20 tasks to easily outsource to a VA
May Organisation Getting organised for your summer break
June Working with a VA Working with a VA the painless way


Step 5: Get writing (obviously)

And tick them off your list.

Step 6: Your Rotation Checklist

Because you must share your blogs in as many places as possible, add an extra column to your spreadsheet that looks like this:

Blog Title Platform
10 ways to be more productive o   Website

o   Facebook

o   Instagram

o   LinkedIn

o   Twitter

Why I prefer this planning tool software over everything else

 

o   Website

o   Facebook

o   Instagram

o   LinkedIn

o   Twitter

Once you’ve added them to each different platform, check them off your spreadsheet using the strikethrough function.

And that’s it.

Blogging doesn’t have to be a pain. All you need to do is plan a little more often.

Michelle