It’s no secret that content can do wonders for raising your business’ profile and helping to position you as an expert in your field, whatever that might be.

But if you’ve never had to create content on a regular basis before, it can be difficult to know where to begin with the process. If you’re finding it too overwhelming – or you’re simply not confident in your ability to create high-quality content for an online audience, it is worth contacting a digital publishing agency to find out how they could support you.

The following is far from a comprehensive guide, but it’s a good starting point for planning your content and will hopefully help you get started.

Setting goals for your content creation is essential – and Edgy Labs recently recommended using your business goals as a starting point. Think about what you want to achieve with your content, whether that’s to grow an online following, to encourage more people to engage with your services, or to boost traffic to your website.

Knowing this will help you when you formulate the details of your plan. Creating a content calendar is the best way to ensure you stay on track. This should not only show when you’re going to post your content, but also when you’re going to write it.

If you’re struggling to come up with blog topics for six months or a year, take the time to do some research.

Search Engine Journal recently pointed out that there are a host of places you can go for inspiration, including social media, your customers and industry sources. Just make sure you put your own spin on any ideas you want to use for your blog and don’t simply copy others.