by Michelle | Sep 26, 2022 | copywriting, write a blurb
How to Write a Blurb that WOWS So, you’ve gone to your favourite genre’s bookshelf. You love the cover. You’re intrigued by the title. Then you read the blurb. Oh no … damn … what the …? You’re just not feeling it. What a disappointment. Despite the...
by Michelle | Sep 29, 2017 | blogging tips, content management, copywriting, freelance writer
Guest Post: Victoria Greene Copywriting goes far beyond crafting killer product descriptions. Image credit: unsplash With great copywriting you can capture the reader’s attention and convince them to make purchases now and in the future. It can even...
by Michelle | Mar 28, 2017 | blogging tips, content management, copywriting, social media
Writing guest posts, articles or blogs is a fab and pretty painless way to get your brand name bandied about. I’ve talked previously about the many benefits of guest blogging (you can read the content here) but it’s important to pay extra attention to a number of...
by Michelle | Jan 12, 2017 | content management, copywriting
Ever thought about having a copywriter on your team? But you think it’s probably going to be too expensive, or too complicated, or too time-consuming? Or that they won’t make that much difference on your day-to-day schedule? Think again. There are...
